Australian Open
Challenge
The Australian Open set out to create a must-visit destination that would elevate the AO Live brand throughout the three-week tournament while delivering the potential for new revenue streams via interactive moments. The challenge was to design an installation that could serve as both a centerpiece for engagement and a measurable driver of brand value.
The experience needed to harness real-time interactivity to form a self-sustaining engagement loop—drawing in new participants as activity increased, while capturing detailed metrics to validate the success of the AO Live brand.
Results
The implementation delivered exceptional results, transforming fan engagement and creating new revenue opportunities:
- Must-Visit Experience: The installation became a focal point of the Australian Open campus, driving foot traffic and engagement
- Measurable ROI: Delivered concrete metrics demonstrating the value of the AO Live brand through dedicated screen time and interactions
- Self-Sustaining Engagement: Created a loop where increased usage attracted more participants, amplifying reach organically
- Brand Amplification: Successfully amplified AO Live's reach during the three-week tournament through interactive technology
Solution
Volta developed an interactive, audio-reactive installation at the heart of the Australian Open campus in Melbourne. The solution leverages real-time interactivity to create an immersive experience that responds to user engagement, becoming a must-visit destination during the tournament.
The installation creates a self-sustaining engagement loop where increased usage attracts more participants, amplifying AO Live's reach and delivering measurable ROI through dedicated screen time and interaction metrics.
"The interactive installation became the heart of our campus experience, driving unprecedented engagement and delivering measurable ROI for the AO Live brand throughout the tournament."
