Imogen Heap
Challenge
Imogen Heap wanted to create a groundbreaking real-time music video for her single "Last Night of an Empire" that would allow fans to actively influence the creative direction through live streaming. The challenge was to execute a six-hour filming session that would be streamed to YouTube while maintaining high production quality and enabling real-time audience participation.
The system needed to balance professional video production with interactive elements, allowing fans to contribute to the creative process while ensuring the final output met professional standards.
Results
The implementation delivered exceptional results, transforming fan engagement and creating new revenue opportunities:
- Revolutionary Production: Pioneered real-time music video creation with live audience participation
- High Engagement: Drove significant audience engagement through shared creative control
- Technical Innovation: Demonstrated professional-quality results using iPhone and real-time AR technology
- Artist-Fan Connection: Amplified the connection between artist and fans through collaborative creation
Solution
Volta collaborated with Imogen Heap's creative team to execute a revolutionary real-time music video production. The entire six-hour filming session was streamed live to YouTube, where fans could actively influence the creative direction through chat interactions.
The visuals utilized our real-time AR capabilities and were shot entirely on an iPhone, demonstrating the power of accessible technology in professional music video production. Across nine takes of the video, this approach gave her audience shared control over the final output.
"This was a completely new way of creating music videos. Having my fans directly involved in the creative process through the live stream made the final result feel truly collaborative and special."