Challenge

Drive meaningful fan engagement — not passive participation. Amplify team rivalry energy inside Fan Fest. Create viral, cinematic moments worthy of the Super Bowl stage. Deliver a technically bulletproof system inside a high-pressure environment. Execute within a sub-3-month timeline.

7,113

Users

Total unique participants across three nights

93,683

Total Interactions

Individual fan actions rendered in real time

22.4

Average Interactions per Active User

High sustained engagement per participant

51%

Repeat Participation Rate

Users came back not just for another game but for whole separate sessions

Results

The implementation delivered exceptional results, transforming fan engagement and creating new revenue opportunities:

Over 307 hours of collective dwell time
Ran entirely from a MacBook M3
Browser-native architecture — no app download required
Live-synced to large-format screens
Designed for up to 15,000 concurrent users, with capacity to scale beyond
Multiple redundancy layers, capable of running offline if needed
Supervised by a live operator, but fully autonomous in execution
Integrated with the existing production stack via OSC with no disruption to the broader event workflow
Delivered from brief to live in under 3 months
Scaled flawlessly across three consecutive nights

Solution

Every 30-minute cycle featured a 12-minute Fan Takeover window. Fans selected their team, voted in real time, and played to push their team toward visual domination — watching their individual action manifest instantly on screen.

This activation visualised thousands of individual actions simultaneously. Every fan saw their individual impact. This wasn't a poll. It was collective authorship at Super Bowl scale.