Challenge

Tampa Bay Lightning aims to enhance fan engagement at their arena while creating new, modern sponsorship opportunities. They team wanted to create a seamless, technology-driven experience that appeals to younger audiences and provides measurable engagement metrics. The challenge was to develop an interactive system that could handle thousands of concurrent users without requiring app downloads, while providing real-time visual feedback and maintaining the excitement of live sports entertainment. It also needed to be creatively flexible such that it could evolve with the fan's level of excitement over the course of the season.

18h 23m

Total Connected Time

Cumulative audience engagement across events

8,861

Total Audience Actions

Interactive engagements recorded

70.9

Average Actions per User

High engagement rate per participant

2.5m

Median Connected Time

Sustained audience participation

Results

The implementation delivered exceptional results, transforming fan engagement and creating new revenue opportunities:

Enhanced Fan Experience: Created unprecedented levels of audience engagement with seamless, technology-driven interactions
New Revenue Streams: Opened up premium sponsorship opportunities through interactive brand integration
Technology Leadership: Established Tampa Bay Lightning as an innovator in sports entertainment technology
Scalable Platform: Built a system that can handle thousands of concurrent users without performance issues

Solution

The solution leverages WebGL and advanced 3D rendering to create immersive visual experiences that respond instantly to audience participation. The system operates entirely through web browsers, eliminating the need for app downloads while providing seamless interactions that integrate perfectly with the live sports experience. Advanced perspective transformation technology ensures accurate visual mapping across the arena's display systems.